For those of you that aren’t aware, in the last 12 months or so I’ve been (almost endlessly) been writing my Honours thesis. I finally submitted it just before Christmas (three days before, to be exact) and received my results yesterday. Since I started Honours, the aim was to receive a H1 – a First Class Honours – and as I found out yesterday, I did!
As you may be able to tell, I’m rather excited about all this. But as I promised a few of you over the last year, I’m making it available for you to download via this blog. So, just briefly, this is what my thesis is about:
“This thesis investigates the occurrence and repetition of stereotypes in Australian television commercials. It concentrates primarily on the concept of advertisements repeating a collection of stereotypes, which in turn creates a variety of gender discourses.
In addition to the thematic analysis and critique of advertisements that takes place within this thesis, the concerns surrounding the current advertising regulatory body, the Advertising Standards Bureau, are also addressed.”
Download Now
It’s all very wordy, so let me break it down for you: if you hate Lynx advertisements, and if the women in the Napisan commercials piss you off, then you should probably read this. I’ve covered a variety of ads – chief amongst them are Napisan, Nutri-Grain, Lynx, Brut, Bonds underwear, Kotex and Hahn beer.
The Thesis: A guide to reading it
If you’re reading this for the good parts: I suggest skimming the Introduction, paying attention to the parts about discourse, and then going ahead and reading whatever chapters interest you (there’s only 3!), along with the recommendations in the Conclusion
If you’re super keen: Read the whole thing, from start to finish. Go on.
If you had to read only little bits and pieces: I’d recommend the Napisan section (Chapter One), the Lynx and Brut deodorant sections (Chapter Three), and the Kotex Section (Chapter Two). Also, anything in the conclusion.
If you have questions: Ask me! You can contact me via email: youaredoingthatwrong@gmail.com
Now, to skip all the other crap, here’s the link to download the thesis:
Congrats Jessamy! A H1 is no mean feat. I’m actually going to have a look through this. I love the cover page too!
haha, thanks
I made the cover myself, and had so much fun doing it!
I can’t help it, I spend more time making the graphics for my blog than on writing the actual blog posts
Not the only Jessamy in the world.
But possibly the only one who’s written a thesis
You’re the sweetest! I’ll have to check this fact, but I sense it may be true
This is pretty great work, and I think you’ve addressed the topic really well. Congratulations.
Gratz O_o
Now waiting for you to get a Talk Show. Or something >.>